Friendly URL Generator

Friendly domain
- Select from the available optionsl ex: give.uc.e, alumni.uc.e, giftplanning.uc.e
Shortlink
- Ex: /homecoming | /februarytravel
Destination
- This link only needs to include optional giving form prepopulation values. Build URLs here.
UTM Source
- Typically "partner-fyNN" ex: ang-fy26
UTM Medium
- offline, print, email, etc.
UTM Campaign
- A unique name for your campaign; ex: freemium, homecoming26
Appeal Code (LO) | Appeal Code (GC)
- Luminate and GiveCampus have different field keys for their appeal code tracking, s_src vs utm_content

📄 Example input.csv

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">

<head>

<script async src="https://www.googletagmanager.com/gtag/js?id=G-Q2MGF0ZEJW"></script>
  <script>
    window.dataLayer = window.dataLayer || [];
    function gtag() { dataLayer.push(arguments); }
    gtag('js', new Date());

gtag('config', 'G-Q2MGF0ZEJW');
</script>
  
  <script async src="https://www.googletagmanager.com/gtag/js?id=G-5TBQV7NL6G"></script>
  <script>
    window.dataLayer = window.dataLayer || [];
    function gtag() { dataLayer.push(arguments); }
    gtag('js', new Date());

gtag('config', 'G-5TBQV7NL6G');
</script>
  
  <script>
    var _mtm = window._mtm = window._mtm || [];
    _mtm.push({ 'mtm.startTime': (new Date().getTime()), 'event': 'mtm.Start' });
    (function () {
        var d = document, g = d.createElement('script'), s = d.getElementsByTagName('script')[0];
        g.async = true; g.src = 'https://alumnidev.uchicago.edu/matomo1/js/container_oBXoKAv0.js'; s.parentNode.insertBefore(g, s);
    })();
</script>

</head>

<body>

<a href="[FRIENDLY_URL_DESTINATION]">Javascript is disabled. Click here to proceed.</a>

</html>

Friendly URL Generator

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