Friendly URL Generator
- Friendly domain
- Select from the available optionsl ex: give.uc.e, alumni.uc.e, giftplanning.uc.e
- Shortlink
- Ex: /homecoming | /februarytravel
- Destination
- This link only needs to include optional giving form prepopulation values. Build URLs here.
- UTM Source
- Typically "partner-fyNN" ex: ang-fy26
- UTM Medium
- offline, print, email, etc.
- UTM Campaign
- A unique name for your campaign; ex: freemium, homecoming26
- Appeal Code (LO) | Appeal Code (GC)
- Luminate and GiveCampus have different field keys for their appeal code tracking, s_src vs
utm_content